We’re creating more ways to support you and your nutrition recommendations
Our new bags feature easy-to-explain benefits
Hill’s Quick Reco
This tool offers quick, personalised nutrition plans
Advertising to Pet Parents
We’re encouraging pet parents to come talk to you
Frequently asked questions
We are strengthening the holistic Prescription Diet brand experience and making it simpler for you to recommend. Our new packaging features easy-to-explain benefits, transition messaging, and more to support your nutrition conversations with pet owners.
- New mini foods
- New flavours
We have done a lot of research to understand your needs as well as the pet owners' and have optimised our packaging designs. We have a new simple and clean design that makes it easier to shop online and in clinic as we increased the category descriptor as well as color blocking and the alpha codes. We have highlighted our Hill’s credentials by giving them more prominence.
Each product package features a unique pet image on the front and brings the science to life in a clear way on the back. On the back of the package, we have one core main claim on the top and we explain the benefits of our products with succinct statements on how it helps and how the formula works. These top three claims are based on insights and we include icons to help provide clarity and understanding, all making it easier for you to explain the benefits of Prescription Diet foods to pet owners.
Email, download or print these resources to help with your conversation and encourage pet owner feeding compliance.