Hill’s VIP Market Feeding Program Logo

LET’S MAKE
NUTRITION
CONVERSATIONS
EASIER

See Food Updates

Hill’s Brand Horizon
pro packshots

We’re creating more ways to support you and your nutrition recommendations

  • Redesigned Packaging

    Our new bags feature easy-to-explain benefits

  • Hill’s Quick Reco

    This tool offers quick, personalised nutrition plans

  • Advertising to Pet Parents

    We’re encouraging pet parents to come talk to you

 

See what’s new with your patients' food

Search now to see what's changed and if we recommend a transition period to the new food.

Frequently asked questions

Change often comes with questions. Find the answers here.

  • WHY IS HILL’S RELAUNCHING PRESCRIPTION DIET?

    We are strengthening the holistic Prescription Diet brand experience and making it simpler for you to recommend. Our new packaging features easy-to-explain benefits, transition messaging, and more to support your nutrition conversations with pet owners.

  • WHAT IS CHANGING?

    Redesigned packaging

     

    Optimised portfolio

    • New mini foods
    • New flavours
  • HOW IS THE PACKAGING CHANGING?

    We have done a lot of research to understand your needs as well as the pet owners' and have optimised our packaging designs. We have a new simple and clean design that makes it easier to shop online and in clinic as we increased the category descriptor as well as color blocking and the alpha codes. We have highlighted our Hill’s credentials by giving them more prominence.

     

    Each product package features a unique pet image on the front and brings the science to life in a clear way on the back. On the back of the package, we have one core main claim on the top and we explain the benefits of our products with succinct statements on how it helps and how the formula works. These top three claims are based on insights and we include icons to help provide clarity and understanding, all making it easier for you to explain the benefits of Prescription Diet foods to pet owners.

Resources

Email, download or print these resources to help with your conversation and encourage pet owner feeding compliance.

Customize your patient’s plan with Hill’s Quick Reco

Hill’s Quick Reco makes it easy to create a feeding plan for your patient during their appointment and communicate to pet owners the importance of feeding the right food.

Go Now